FAQ's

What is Pai?

Pai is a desktop web app with creative generative AI design tools. We've designed Pai to support the creative process, by helping you to develop your initial inspiration, references and intentions into images and moodboards full of visual stimuli.

The app's Creative Co-Pilot plays with your thoughts and ideas and suggests a variety of visual concepts, styles, and combinations for your perusal.

Pai is also developing AI design tools in the Image Lab, where you can use reference images and your creativity to expand on promising ideas: show & tell the AI about the images you want it to create to have more control over your generations.

With Pai's Moodboarding Space you can compile and collate moodboards rapidly (and, eventually, collaboratively!) to quickly focus further development. The creative process is fun but often messy; we've designed Pai's interface so that you can organise your ideation and assets into projects to streamline and structure the creative development process.

What makes Pai different?

While others try to give you exactly what you ask for, Pai gives you what you didn't even know you wanted.

Unlike conventional AI text and image-generating tools, Pai's AI is engineered to give unexpected suggestions and iterations to support and inspire the creativity and play required to develop initial ideas into truly interesting and compelling visuals. All of your explorations and generations are completely private, and, of course, you can organise your explorations into separate projects!

Who is Pai for?

Anyone and everyone wanting to play with creative ideas and communicate them visually - no AI knowledge or coding skills required!

Who owns the images and moodboards created in Pai?

You! You keep ownership of both everything you put into Pai and everything it generates, as much as the law allows. We won't claim any copyright ownership over either.

How will you use my data?

All of our plans come with our Privacy Policy: everything you put into Pai and create with it will remain completely private. We will only use your data for the purpose of delivering, maintaining and improving the service we provide you. For more information, please refer to our Terms & Conditions.